Doing the right thing.
For our customers, our people, our industry, our business and the community.
To deliver the best-quality seafood, with trusted provenance and good value, in a way that’s honest, straightforward and ethical.
We’ve built our company around a central ambition to do things differently. It’s our values and our integrity that drive us to keep pushing towards the next success.
We nurture our relationships, because that’s how we can always be confident that our business is ethical and sustainable and our products are of the highest quality.
We expect our colleagues to embrace our principles and integrity by demonstrating our values on a day-to-day basis.
We do this through…
Cooperation / Support / Trust
Our colleagues work together and look out for each other and the customers and communities we serve. When work is a safe and fun place to be, that shines through in everything we do.
Consistent / Responsible / Innovative
With seafood, there’s no room for compromise, and we wouldn’t have it any other way. We’re constantly searching for new ways to make our products even more delicious, because it makes us happy to know our customers can rely on us.
Challenge / Openness / Respect
We’re not afraid to speak up if we see something that could be improved. We respect the planet and the people around us, and we lead by example to reduce our impact on the environment and help support local communities to thrive.
Excellence / Enthusiasm / Can do
We care about what we do and how we do it. Our people share expert knowledge, experience of our industry and a love of what we do. We’re always excited to celebrate our achievements and look forward to delighting our customers with our great products.
Our guiding principles
We do the right thing for our customers
We do the right thing for our people
We do the right thing for our industry
We do the right thing for our communities
We do the right thing for our business